Say Hello to Dior Backstage at ION!
If you’re in Singapore and not yet been to Dior’s Backstage concept store at ION mall, (basement right outside the train station exit) make your way there before 14th Feb, because first 25 visitors a day to upload a pic of themselves onto Instagram with the hashtag “#diorbackstagesg” will get a full-size Lip Maximizer free. No strings attached.
Besides the full-on rockstar treatment, the backstage store features a skincare lounge, a scent bar, and also products not available elsewhere, like the highly-coveted Pore Minimizer and Glow Maximizer primers, Dior false lashes (YES!!!), 3 Couleur Glow eyeshadow trios which I’ve never seen before, AND DIOR AIRFLASH FOUNDATION.
Yes. The famous airbrush in a can is finally here in Singapore and available in 6 shades with more likely to come in future. T_T.
There are also exclusive services like group makeup courses, outfit-based makeovers, and “makeup bag makeovers” where they’ll look through your messy pouch and tell you what’s working and what’s not.
(The best is the $120 makeover. Because it’s not only fully redeemable for products, but for a promo period this month, you also get a $135 Kim Robinsons hair salon voucher. Score!)
And that’s all that really needs to be said about it! The new store literally pulses with energy and is completely different from the rather austere and posh beauty boutiques along the ION beauty belt.